Citi AAdvantage x Luke Bryan
What makes you country in NYC? Seeing Luke Bryan perform live at Hammerstein Ballroom, for one. 🤠🎶
When Luke Bryan put on a show exclusively for Citi AAdvantage cardmembers, we amplified the moment online.
My Role: Planned and conducted the interview with Luke Bryan, provided creative direction on the ground, pieced together soundbites to develop the storyline, worked with a partner to direct the edit, wrote video description (YouTube) and post copy, and had the video go live within 24 hours of the event.