Hydro House

Did you know only 1% of Gen Z actually watches ads? But 77% watch reality TV.

To help Gen Z fall in love with Neutrogena’s Hydro Boost Cleanser, we created a reality TV dating show on TikTok with a hydrating twist. 💦

We put real TikTok creators together in the same house with reality TV show dating stars, all looking to find love with a cleanser.