Citi Takes On
Anticipation. Passion. Excitement. Chills.
This content series explores the many positive emotions that come up for fans and talent alike at Citi Entertainment events. Episode one focuses on confidence at Citi ProCamps with Dallas Cowboys Quarterback Dak Prescott.
15s cutdown
Ran as a Mobile Moments banner on Verizon
My Role: Sold through the idea of doing a content series, worked with a team to develop the Citi Takes On concept, planned and conducted interviews with ProCamps kids and Dak Prescott, provided creative direction on the ground, pieced together soundbites to fit with our intended storyline, helped direct the edit, and more.
