Citi x Global Citizen Fest 2018
Voices of Change
Global Citizen Festival is a 1-day music festival in Central Park for people who help create positive change on the 🌎. To drive awareness of Citi’s partnership with the festival, we transformed Citi’s social media channels into an online megaphone for activists, artists, and festival attendees.
We amplified their voices so they could better spread the word about what can happen when you take action to make the world a better place.
Citi x GCF Partnership Kickoff Video
citibank Your voice. Your mind. Your movement. 🔊 We’re thrilled to return as the presenting partner of @GlblCtzn Festival and can’t wait to meet everyone who took action to be there. 🗽✌️
Twitter Pre-Roll
6s spots that played before other Global Citizen Fest content
Quick-Turn Social Content - Produced on the Ground
citibank Every sweeping movement begins with a single action. Today @GlblCtzn Fest, we’re surrounded by people who all did something for the greater good, and that’s a beautiful thing. 🙌🌳
Quick-Turn FB/IG Carousel - Produced on the Ground
citibank Here @GlblCtzn Fest, everyone has something inspiring to say. 🎤✌️ Swipe through to see what compels these activists to speak out. 👉👉 #BeTheGeneration
Festival Recap (FB, IG, TW)
citibank 🎤🎶 “Now more than ever, the whole 🌎 is listening...” Every year @GlblCtzn Fest, we’re inspired by the number of people who take action. Your voices are powerful and they have been heard! 📣🙏
Life and Money Blog Content
📸: @jermcohen
Results
This campaign showed a significant lift in ad recall with more than 12 million video views and 33 million impressions.
Skills: Copywriting, Social Media Strategy, Producing Interviews with Talent and Cardmembers