Birdies for Good
For every birdie Justin Thomas made this season, Citi donated enough for No Kid Hungry to provide 1,000 meals to kids in need.
From Green to Greens
Video appeared on Citi’s Life and Money content hub with paid cutdowns on Citi’s social channels (FB, IG, TW).
Program Updates - FB, TW, IG
citibank When 1 under par = 1,000 meals… those classic quiet golf claps just don’t seem like enough. Thanks to @JustinThomas34 and @nokidhungry, we’ve already pledged 146,000+ meals to kids in need! 👏👏👏👏
citibank Let’s go @justinthomas34! Together, we’ve already pledged 175,000+ meals.🏌🏻♂️🙌
Results
This campaign helped Citi win a Shorty Social Good Award in the category of Influencers and Celebrity Partnerships with more than 14 million impressions and 6 million video views.
Skills: Copywriting, Scriptwriting, Social Media Strategy
Came up with original concept for From Green to Greens video, wrote From Green to Greens video script, worked with a partner to develop storyboards, helped develop social media strategy for Birdies for Good program updates, and wrote post copy for GIFs.